The impacts of this pandemic are diverse and it will influence your e-commerce as well. That’s why it’s very important that you prepare!
With that in mind, we have prepared some tips for your e-commerce to adapt in the best way.
Let’s start with the product portfolio. If your store sells products for physical exercise at home, home office, cleaning and food, now is the time! But if that’s not your case, that’s fine! This can be an opportunity to diversify your product range or work attractive discounts for products with lower turnover, attracting users to your store.
Focus on multichannel service. The trend is to have more people without the habit of online shopping exploring this universe and they are likely to feel more secure with support via chat, whatsapp or telesales!
Evaluate how your logistics will work! If necessary, adjust your delivery times to the current reality, it is important to be transparent with your customer. It is worth remembering that at this time express deliveries can be a differential in the purchase decision. Assess whether this option is feasible, even if only for a smaller area or for a select category of products.
Finally, get closer to your customer! Increase your touch points through email marketing and social media, everyone is online right now and you need to take advantage of it in some way!