Google has released the new version of GA, Google Analytics 4 which promises to further help companies understand their consumers. With fast changes in consumer behavior, added to new privacy requirements, tracking and understanding users has become increasingly challenging. In contrast, companies have increasingly understood the importance of consumer-centric strategies to create a relationship of […]

We’re 1 month away from #blackfriday this year and it’s time for e-commerces to get ready. With all the pandemic scenario, the expectation is an even bigger boost in online shopping. Therefore, preparing in advance is essential. To assist retailers on this date, we have created a free Practical Guide that you can access by […]

Since the LGPD Law (13.709/2018) was enacted, many retailers have wondered what they should do in their e-commerce to adapt. In this post we’ve compiled the main information and tips you need to know so you don’t have future problems. The Law provides for the processing of personal data by public and private companies, establishing […]

The needs of each online store will vary according to the segment and size of the operation, but here are some structures you need to consider: E-commerce platform: we always recommend that stores be deployed within a platform. The use of a platform brings more facilities and security to your store, especially regarding data security. […]