Undoubtedly, the post-quarantine world will change consumer behavior in operations, especially in the physical market. The orientations of social isolation led the population to seek new technologies and to have a perception and experience of consumption that is out of the ordinary in some cases. The traditional form of consumption in physical stores naturally ends […]

Lebes was founded in 1956 in the city of São Jerônimo (RS). Over its 60 years of history, the company has grown, becoming one of the largest retail chains in Rio Grande do Sul. Lojas Lebes is currently present in 80 municipalities in Rio Grande do Sul and 2 in Santa Catarina, with more than […]

Google has released the new version of GA, Google Analytics 4 which promises to further help companies understand their consumers. With fast changes in consumer behavior, added to new privacy requirements, tracking and understanding users has become increasingly challenging. In contrast, companies have increasingly understood the importance of consumer-centric strategies to create a relationship of […]

We’re 1 month away from #blackfriday this year and it’s time for e-commerces to get ready. With all the pandemic scenario, the expectation is an even bigger boost in online shopping. Therefore, preparing in advance is essential. To assist retailers on this date, we have created a free Practical Guide that you can access by […]